Tourism Facts and Figures

Tourism statistics are available at every level of the industry: national, regional and local.

Nationally

VisitBritain's corporate website has an insights and statistics section including:

• headline tourism statistics for the UK
• detailed visitor statistics about visitors to the UK
• regular publications including Market Profiles, Foresight and Trends Updates
• market intelligence about each market in which VisitBritain has a presence
• analysis and commentary on a wide range of issues that impact on tourism
• trends & forecasts

VisitEngland's corporate website has information at a national level:

• figures on overnight domestic tourism
• figures on serviced accommodation occupancy
• annual and quarterly figures on day visits to attractions in England
• results of surveys of tourism day visits in England
• industry assessment of recent performance and expectation for the coming period
• a factbook for tourism in England

Regionally

Tourism South East's corporate website has research for the South and South East of England, such as:

• regional figures for the latest accommodation occupancy levels
• regional figures for accommodation stock levels
• regional figures for attractions stock and quarterly attraction visit figures
• monthly intelligence updates

Locally

The Oxfordshire Cotswolds, the official local tourism group covering West Oxfordshire, conducts a number of informal surveys as well as commissioning an annual Economic Impact Assessment:

• 2016 report (2014 data) (pdf 423k)
• 2015 report (2013 data) (pdf 466k)
• 2014 report (2012 data) (pdf 346k)
• 2013 report (2011 data) (pdf 285k)
• 2012 report (2010 data) (pdf 286k)
• 2011 report (2009 data) (pdf 294k)
• 2010 report (2008 data) (pdf 282k)
• 2009 report (2007 data) (pdf 315k)
• 2008 report (2006 data) (pdf 286k)

Other Oxfordshire Cotswolds data

• Oxfordshire Cotswolds website statistics
  - Hits: 2014 - 12.2m
  - Hits: 2015 - 17.1m (up 40% on 2014)
  - Unique visitors: 2014 - 275,726
  - Unique visitors: 2015 - 371,857 (up 35% on 2014)
• Oxfordshire Cotswolds social media channels
  - Facebook: (at 1 Jan 2016) - 1,710 likes (up 67% since 1 Jan 2015)
  - Twitter: (at 1 Jan 2016) - 3,616 followers (up 36% since 1 Jan 2015)

The Oxfordshire County Council website contains some countywide tourism figures for Oxfordshire