Tourism Facts and Figures
Tourism statistics are available at every level of the industry: national, regional and local.
Nationally
VisitBritain's corporate website has an insights and statistics section including:
- headline tourism statistics for the UK
- detailed visitor statistics about visitors to the UK
- regular publications including Market Profiles, Foresight and Trends Updates
- market intelligence about each market in which VisitBritain has a presence
- analysis and commentary on a wide range of issues that impact on tourism
- trends & forecasts
VisitEngland's corporate website has information at a national level:
- figures on overnight domestic tourism
- figures on serviced accommodation occupancy
- annual and quarterly figures on day visits to attractions in England
- results of surveys of tourism day visits in England
- industry assessment of recent performance and expectation for the coming period
- a factbook for tourism in England
Regionally
Tourism South East's corporate website has research for the South and South East of England, such as:
- regional figures for the latest accommodation occupancy levels
- regional figures for accommodation stock levels
- regional figures for attractions stock and quarterly attraction visit figures
- monthly intelligence updates
Locally
The Oxfordshire Cotswolds, the official local tourism group covering West Oxfordshire, conducts a number of informal surveys as well as commissioning an annual Economic Impact Assessment:
- 2016 report (2014 data) (pdf 423k)
- 2015 report (2013 data) (pdf 466k)
- 2014 report (2012 data) (pdf 346k)
- 2013 report (2011 data) (pdf 285k)
- 2012 report (2010 data) (pdf 286k)
- 2011 report (2009 data) (pdf 294k)
- 2010 report (2008 data) (pdf 282k)
- 2009 report (2007 data) (pdf 315k)
- 2008 report (2006 data) (pdf 286k)
Other Oxfordshire Cotswolds data
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Oxfordshire Cotswolds website statistics
- Hits: 2014 - 12.2m
- Hits: 2015 - 17.1m (up 40% on 2014)
- Unique visitors: 2014 - 275,726
- Unique visitors: 2015 - 371,857 (up 35% on 2014) -
Oxfordshire Cotswolds social media channels
- Facebook: (at 1 Jan 2016) - 1,710 likes (up 67% since 1 Jan 2015)
- Twitter: (at 1 Jan 2016) - 3,616 followers (up 36% since 1 Jan 2015)
The Oxfordshire County Council website contains some countywide tourism figures for Oxfordshire